Great advice Wesley, and, just to add, when pitching, while a project might not be a good fit at the time, good Photo Editors will keep you on their books in case a commission comes up that is a good fit. As an example, I was pitching something in late summer 2020 that didn't get placed, but it resulted in a commission nearly 1.5 years later in January this year.

On that note, out of interest, how would your example letter differ when pitching your new portrait portfolio to [existing and potential new] clients you want to get commissions from?

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