Process 073 ☼ Seeing My Work In The Wild
GIVEAWAY: Framelines #1-2-3 package
This week’s letter is a follow up to show you how previously shot commercial work was integrated into the client’s online presence and assets. I’ll also share some images from a secondary element of the campaign shot entirely on film with flash.
This week’s PROCESS GIVEAWAY is courtesy of the gentlemen at Framelines, the premiere street photography magazine out there. One winner will receive a package of volume 1, 2, and 3! Two runners up will receive volume 3, which is their latest.
Seeing My Work In Use
This week is a follow up to Process 067 which was about a commercial client shoot I did in Lisbon for new book publishing company Parea. Last time I shared the digital images from the main campaign, alonside some of what went on behind-the-scenes. This week I will share that work in the context of how it has been used in the past few weeks since Parea’s official company launch, plus the second part of the campaign.
As you may remember my creative brainstorm with Parea founder Amy resulted in a pretty tight brief revolving around presenting Lisbon’s creative community in an authentic, bold, and fun way. We cast five creatives and went to town.
To see the original images go back to Process 067 or look below to see the images in use on the Parea website. I love how web design, choice of color, and copywriting takes what we established with the images and heightens it by leaning into Parea’s key words “authentic”, “bold”, and “fun”. It provides a sophisticated context for the photos and it all looks so good together. This is one of the best uses of my work I’ve seen from a client in a minute, and I’m so glad we nailed Amy’s vision for Parea.
Some of the other images ended up in magazine articles, or as seen below in digital flyers and newsletter announcements. The images are framed by the Parea red color which makes everything pop in such a bold and fun way.
There is a lot more to come from Parea with books coming out in the categories escape, learn, and feel. I’m excited to see more images pop up in different places.
The Dinner Party Shoot
Where the main campaign was shot during the day and all digital, the second part was shot on film with a Contaxt G2 and it’s famous companion the TLA200 shoe mount flash. We brought back all the creatives from the various shoots and they were joined by Amy’s family and friends for an incredibly fun dinner part where the wine flowed and the pizzas took over every surface in the apartment.
If the goal of our daytime shoot was to focus on our creatives reading all over Alfama, our night time shoot told the story of friends coming together and having lively conversations about the books they’d been reading, and fully embodying the spirit of community and enrichment of the soul through a shared joy of reading.
None of the creatives had met previous to the shoot but it didn’t take more than a few minutes for everyone to follow founder Amy’s lead and co-create the most fun and generous environment full of curiosity and laughter.
Above we see Amy receive our gigantic pizza and snacks order to feed all the hungry readers and family members. I love the way this camera and flash combined with Kodak Portra 400 film makes everything look authentic and fun, which it was!
This part of the shoot was very straight forward. I was an active participant in the evening and kept my camera ready and using the flash to freeze special moments and document the night for Parea in a way that it helped tell their story.
Even though it was his first time being cast for a shoot painter Bruno did a great job during the day time shoot with that charming smile and genuine energy and it was no different at night. Here he is splitting his attention between pizza, pup, and pops.
Whenever possible I cast real people being their genuine self for my campaigns as opposed to working with models acting our a role. There’s of course a time and place for everything and I do love working with models as well, it’s just that for a campaing like Parea’s we really wanted that authenticity. Above we see Amy’s dad absolutely crushing his role of dad at a dinner party.
As more bottles of wine were consumed and we worked our way through maybe one third of the food ordered, conversations sparked laughter and connection, just the way Amy and I had imagined and hoped for. I was very proud of our casting choices, how well they did during the day time shoot, and how perfectly they mixed in the evening.
At the end of the night I snapped a shot out the window of Diana, Monica, and Luisa heading our with some leftover pizzas. The TLA200 flash never fails to impress me with it’s TTL capabilities. Inside the apartment it was smart enough to give me just enough pop to freeze the moment without overwhelming the room with light, and here with our subjects 25+ meters away it managed to hit them just right as well.
I love this camera and I love this flash. I was never a flash person, always choosing to use natural or at least continuous light, but this camera has shown me there are situations where flash really helps tell a certain kind of story.
I used the same combo to photograph the Ted Lasso cast as shown in Process 062 and I will push to use it again any time it’s appropriate for commercial and editorial client shoots. I’ve also been using it for my ongoing project about Amsterdam-based creatives and their spaces, and there will be exciting news on that topic soon as well.
All film was developed and scanned by my friends at Carmencita Film Lab. Use code “PROCESS” at check out to get a free size upgrade for your scans.
That’s it for this week!
Next week: The client shoot where I re-learned the important lesson to always trust my gut, plus a bunch of other pieces of advice that recently came my way.
Keep shooting and take good care of yourselves and others.
My friends Josh and Shane aren’t only wonderful street photographers, they also take the time out to give back and publish Framelines, their magazing about and for street photography, featuring work from all over the world. They just released their third volume which includes 92 pages of bangers. Look at this spread!
We are giving away an amazing first prize of all three volumes of Framelines! Two runners up will receive their latest third volume.
To enter this Giveaway visit the Process Flip page and record a video in which you answer the following question:
What is a type of photography you never done but would love to explore? And what is holding you back from trying it?
ENTER THIS WEEK’S GIVEAWAY HERE before 11pm EST on September 17th.
For example, my answer would be: still life photography, and the thing that’s holding me back is that I have failed to make time for it. Even just writing that motivates me to actually do just that: book some time for still life photography!
Shout out to the team over at Flip for partnering with Process.
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A special shout out to the team over at Flip for partnering with Process.
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